The Main Street program's success is based on a comprehensive strategy of work, tailored to local needs and opportunities, in four broad areas, called the Main Street Four Point Approach:
1. Design:
Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, and long term planning.
2. Organization:
Building consensus and cooperation among
the many groups and individuals who have a role in the revitalization process.
3. Promotion:
Marketing the traditional commercial district's assets to customers, potential investors, new businesses, local citizens and visitors.
4. Economic Restructuring:
Strengthening the district's existing economic base while finding ways to expand to expand it to meet new opportunities - and challenges from outlying development.